Our philosophy is simple: clients come first & foremost. I pledge to be in constant communication, keeping you fully informed throughout the entire buying or selling process. I believe that if you’re not left with an stress free, full service, pleasant experience, we haven’t done our job. We are not in this business to sell houses but help clients buy and sell homes. Lastly, we don’t measure success through achievements or awards, but through the satisfaction of our clients.

 Sellers....what price would you list your home for without leaving equity on the table and at the same time not over price it and exclude prospects that you might otherwise would have viewed your home....it's a fine balance and requires market knowledge & experience.

 92% of all buyers begin their home search on-line and having professional photo's, a virtual tour of the most attractive features of your home can make or break the interest level of a prospective buyer. That's where our professional staging consult maximizes your homes online marketing!

 The first 30 days "On Market" are the most critical time in selling any home.

Quality targeted marketing is the key to moving your home quickly and for the maximum value. In addition to listing on MLS, we utilize a mix of several marketing techniques, both new and old media, to sell your home such as:

  • Featured Listing on this site

  • Cost Per Click Advertising on Google

  • Facebook Marketing Strategies

  • Direct Mail Marketing

  • Print Advertising, (Flyers, Etc.)

These techniques are proven to give your home maximum exposure.

 Let me prepare a Market Analysis of the recent 6-month's sales in your market area just as an appraiser would do. Take advantage of my 11 years experience selling real estate in the Triangle. Tap into my experience and local market knowledge that will insure the initial asking price is substantiated and will attract buyers and an offer within those 30 days.

Your Raleigh Area Realtors... 


Rose Tortora



Rick Tortora - Broker with RE/MAX UNITED

  • 12 years Residential Real Estate experience in the Triangle

  • Awarded RE/MAX 100% Club 2012-2017

  • Multi-million dollar Top Producer

  • SLS designation: "Strategic Listing Specialist"

  • Zillow Premier Agent


Fully committed to providing full service-full access, return call response time never to exceed 30 minutes...my personal promise to every client. 

Selling your home for the highest price in the shortest amount of time is our goal and we strive to make the process as stress free and enjoyable as possible.

There are a few things that we believe are extremely important and necessary for any successful real estate transaction. These things are the core components of our business model, and our commitment to them is what makes us the clear choice for selling your home.  


                                                            Free Home Valuation!

In today's competitive Raleigh & Wake Forest real estate market you must have the right Realtor who knows your market, has a national network of agents committed to representing it's brand (Re/Max) and assists you in pricing your home correctly from day one, is critical.

Price it too high and your home will frighten away potential buyers and languish on the market. Price it too low and you forfeit your hard-earned equity. The first 30 days on market are most important...so when we sit and conduct our Home Evaluation, I'll share why this is so critical.


Here's what Rick's past clients have to say about working with him!

Just to let you and your future customers know, you only have one chance to make a first impression and you knocked the ball out of the park with a sound solid real estate knowledge of the needs and product we were selling. This type of customer service doesn't often exist in today's world, and we appreciate the professional image you portrayed of the men and women who sell real estates for a living. I am sure others in your organization can appreciate and learn a few things from you. You sold our home in three days after listing. Amazing effort on your part and our excellent product made the transaction successful. You were very professional and courteous. 

Again thank you for the wonderful and professional job that you provided to us. We will definitely give you a call if ever we plan to buy a house in this area and we will make sure to give you as a reference to anyone that we know who will be selling or purchasing a home in your area. 

                                           Thanks and keep up the great work! 

                                                   Robby & Tomeka Brown 

                                                  Your Satisfied Customers

                                                    Heritage, Wake Forest



Just wanted to let you know how much having an agent like you, who worked with us on our goals to achieve the sale of our home. The other agents we had were not over zealous in selling our home like you were. You came in and recommended some minor changes which definitely made the difference in making the sale of our home. We would highly recommend you as one of the best agents out there.

                        Janet & Richard Albert - Garner, NC   Listing/Sale 


As you know, you came highly recommended to us, and for us, it was an understatement. From the beginning of our search for a home, to our current status of building, you have been very generous with your time, very patient, and always concerned about our needs. You are the most sincere, dedicated, and caring realtor we have ever known. As we are nearing completion of our home, we are thankful too for your suggestions, your insight, and feedback with our building process. We look forward to spreading the word about your excellent service to our new neighbors, and to continued friendship in the New Year.

                       Ron and Darlene Freedman - Heritage, Wake Forest- New Construction


You were a great find when we came across you last year to help us sell our home. While it took 9 months and 2 other agents. You came in and helped us stage the house, price it correctly for the area and did some great marketing to have got us an offer in just 3 weeks! Thanks for all you did and we'll continue to refer our friends and family

                       Steve & Cassie Richardson - Wake Forest   Listing/Sale


we feel so lucky to have bumped into you! Whenever the topic of real estate comes up we tell people how great you were to work with - diligent, flexible, and focused on making sure we got what we wanted. If we ever find ourselves expanding the family and in need of a bigger place we will come knocking at your door!

           Greg and Brooke Hanford - Rolesville - Purchase First Time Home Buyer


We were so lucky to have had you as our realtor on the purchase of our town home. Your caring way and patience was more than anyone could ask for. We are surely going to recommend you to family members that are going to relocate to Raleigh in the spring of 2012. Thanks, Rick.

                        Valerie Vaughn - Hedingham/Raleigh   Purchase 



Our Technology:

National Association of Realtor's data reports that 92% of all buyers begin their search online.

So...that's were we excel and spend the most time, effort and money in making our listings highly visible and highly memorable through high quality photo's (25 in all) and virtual tours prominently featured and found on all the major national, regional and local real estate search home search sites.

 During 2015 we invested heavily in our most advanced web portal www.RaleighRealEstate-Listings.com which is so powerful and easy to use that 67% of first time users return time and time again to search the freshest listings. Our robust back-end captures their activity as they search your listing... we're notified and we immediately follow up while they're warm and open about learning more about your listing, with the goal of scheduling a showing within 24 hours.

Our site also supports the newest trend in property search via Mobile Phones a trend that is growing exponentially and the new way of online home search...where buyers want the information NOW...and it's out goal to respond to these inquiries within 3-5 minutes....every time...every day!

To support the Online Marketing...it's all about the quality and quantity of information available. That's why we take the highest quality photo's of your home and tell a story to the consumer through detailed captions of each picture and an impressive upscale video-with-music tour will be filmed of your property to be professionally syndicated to over 45 of the leading national, regional and local real estate home search websites.


Full Service, Full Time gets our clients the best results: 

A full-color, high-quality brochure featuring your floor plan and room dimensions, all the highlights and special features your home offers a prospective new home owner and multiple professional pictures of your property designed and distributed to buyers, clients, brokers, etc.

Beautiful compilation brochures showcasing our exclusive multiple listings in the various communities are direct mailed, as well as email marketed to draw more buyers to our listings. These printed advertising pieces and emails help to generate calls and bring buyers to our website to see all of our listings.

Regular weekly email marketing promotes listings in our featured communities and brings close to 10,000 visitors to our website every week specifically to look at our exclusive listings.

Your listing will be promoted to all area Realtors via E-mail blasts that are sent regularly to area agents promoting our properties, in addition to the MLS.  An e-brochure featuring photos and details of your home will be emailed, inviting area Realtors to show your home. 

Your property will be promoted/listed within the Triangle MLS Listing Service, which is utilized by more than 9,000 participating brokers in the Triangle. 

Staging so your home shows best of the best and highlights key features 



       Every Listing is Fully Syndicated On Every Major Home Search Site




Why am I different? 

Communication - Meeting your needs and goals is what I strive to do.  Communicating every step of the way will make the process a whole lot easier for you.  We'll always keep you in the loop. From listing to closing, you'll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted.  Once a week, once a day, by phone, email or text message....whatever works best for you. 

Local Experience and Expertise - We know the local market better than anyone. Understanding the local neighborhoods, schools, amenities, events, activities and local nuances enable us to more effectively market and expose your home to the most qualified families.  You will be represented by someone who is passionate about the local communities and understands the local markets.

Marketing - We get your home the exposure that it deserves.  ReMax & RaleighRealEstate-Listings.com gets your home in front of more interested buyers in Wake County than any other Realtor websites. In addition, your home will also be marketed on the local MLS and syndicated to over 50 home related websites and search engines. 

I Listen & truly Care - About our clients.  Your goals, your needs and your family are the things that are important to us. We always keep your best interest at mind and strive to create an enjoyable and memorable experience for our clients. We hope to create life long relationships with each and every family we represent.



First impressions can only be made once and we insist that every home we list be staged properly to accentuate the best features and attributes of the home and minimize those aspects that are not as appealing. So, we will have our stager spend an hour with you and walk room to room making suggestions on decluttering, depersonalizing and rearrangement of furniture, pictures etc so that the room shines and shows in the best possible light. In this buyers market we leave nothing to chance or tomorrow...because we only get one chance with a prospective buyer and it need to be memorable.                      

For homes that have accumulated lots of memories through the years....we recommend and encourage the short term rental of a POD storage type unit. There are 3 local companies who will deliver, pick up and store in a temperature controlled warehouse locally for 90 days for less than ~$250.                                       

First Impressions can only be made once:

1. Mow the lawn and trim the bushes - especially the ones that block your windows and diminish sunlight.

2. Purchase a new doormat.

3. Add a bright pot of flowers (or even a small evergreen in winter) on your front porch.

4. Replace any old, tarnished doorknobs on your doors and polish or replace your house numbers.

5. Power-wash your driveway, sidewalk, and the exterior siding of your home.

6. Edge the grass around walks and trees plus add fresh mulch to your planting beds.

7. Purchase a new mailbox.

8. Upgrade the outdoor lighting for a feeling of safety (yes, buyers drive by your home at night too) and to add dramatic effect.

9. Clean your gutters

10. Place a seasonal wreath on your front door.